Our Story

The engineered
natural deodorant.

We refused to accept the tradeoff between safe and strong, so we engineered our way out of it.

We solved the problem most deodorant brands ignored.

As a father of five with sensitive skin, I spent years stuck between two bad options: natural deodorants that didn’t work, or conventional ones that burned. It always came down to a tradeoff, safe or strong. That wasn’t good enough.

So I stopped shopping and started formulating. Eight years and 68 iterations later, tested against my own failures before anyone else’s, we had a different standard. No aluminum. Nothing that punishes your skin. Just deodorants that are still working at the end of the day.

I didn’t mix a deodorant. I engineered one.

Zaffré® doesn’t mask odor and doesn’t block sweat. We build formulas that capture the odor molecules themselves.

Every ingredient earns its place because it does a job. Zaffré®, named after the deep blue pigment, stands for clarity, boldness, and substance, and for raising the bar on what natural performance should mean.

From healthcare workers to athletes to anyone whose day doesn’t slow down, our customers don’t have time for deodorant that quits by mid-afternoon. So we made three, matched to what your skin can take: Sensitive for skin that’s been burned before, Max for the longest days, and Tea Tree for anyone who prefers botanicals. The science is laid out in How Zinc Deodorant Works, and all three sit side by side on the comparison page.

No aluminum
We control odor without blocking your body’s natural sweat.
Kind to skin
Built for skin that’s been burned before. Max and Sensitive are Dermatologist Tested.
No excuses
Made to still be working at the end of a long day.
Ami, Founder
SWEAT HARD. SMELL ZERO.®
The Engineered Natural Deodorant™